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Austin NARI members are invited to compete for the prestigious Austin NARI 2019 BUZZ Awards in recognition of their achievements in marketing excellence in the remodeling industry.
No matter what your BUZZ experience level, follow these easy steps to be sure your entry is given full consideration by the judges and your marketing work receives the recognition it deserves.
Why You Should Enter (All NARI Members can enter these categories)
Buzz awards are for NARI Member who does any of the marketing for their firms from one-person shops to the largest remodeling firms. Companies report that winning an award is a major factor in enhancing their image within the industry and with prospective customers, and is a major morale booster for their employees. The numerous marketing opportunities available to CotY winners help set your business apart from other remodeling companies, and NARI helps by providing tools and resources to make the most of this distinguished honor.
Preparing a Winning Entry
Your ability to present your project in a manner that helps judges distinguish your project will go a long way to set you apart from the competition. The following tips from judges and staff are provided as guidelines, and are derived from feedback from recent program years:
- Plan your entry. A winner’s entry is always well thought out. Arrange your photos & marketing statements, etc.
- Describe the objective of the advertisement and any obstacles and how they were handled.
- Avoid filling up your entry pages with too many words. Include only details that will help the judges determine why your advertisement deserves high marks.
The Judging Process
An impartial panel of judges who are experts from within the industry selects winners. Entries are judged on concept, layout, overall design execution, and communication of the ad’s overall objective.
A group of judges begins by individually comparing all the entries in a category. They may take a preliminary review of that group of entries, and then score the entries one by one, using the provided ballot. They do not discuss the entries during this phase of the process, and they do not see other judges’ score sheets. Once a category is completed, the ballots are collected and tallied. A score for each entry is obtained by averaging the judges’ scores. The highest average score obtained, providing the project represents at least a “better than average approach or result,” determines the BUZZ Winner for each category.